Mawi on film
About Mawi
MAWI is a British jewellery and accessories brand led by Creative Director Mawi Keivom and Managing Director Tim Awan.
The namesake of the brand, Mawi, was born in Manipur, North East India to diplomat parents. A creatively rich upbringing and a globetrotting childhood inspired her iconic, distinctly eclectic style and eventually led her to study Fashion Design at the Auckland Institute of Technology in New Zealand.
It all began with a charm necklace – a customised piece to which Mawi added her own charms and vintage baubles. This original piece that went on to inspire her first collection was an instant hit garnering over one hundred stockists at her debut show and led to the successful launch of the MAWI brand at London Fashion Week in 2003. Fashion editors, buyers and stylists alike fell head over heels for the designer’s innovative blend of what was then described as punk junk – a juxtaposition of cutting-edge fashion with old-school glamour, fusing traditional and tribal undertones with a rebellious edge.